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Bottlenecks: Aligning UX Design with User Psychology

Category: E-Book

Bottlenecks: Aligning UX Design with User Psychology

Bottlenecks: Aligning UX Design with User Psychology by David C. Evans
English | 25 Mar. 2017 | ISBN: 1484225791 | 263 Pages | PDF | 7.32 MB
"Bottlenecks' is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action." - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
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Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

Category: E-Book

Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions by Simon Kelly
English | 14 Feb. 2017 | ISBN: 3319456253 | 199 Pages | PDF | 3.31 MB
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America.
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